Testimonial
When you write copy for sales letters, it improves your conversions
and keeps prospects on your site longer if you can tell a story
while you sell. In the past I have described my two favorite types
of stories: the What-If approach (start with the word "imagine"
and build up imagery), and the How-To approach, where you turn your
ad into an advertorial and try to teach prospects something before
you sell to them. My other two favorites types of stories are the
Analogy and Testimonial stories... which complete my thoughts about
"W.H.A.T." types of stories you should be telling.
Video marketing started with the humble television commercial and
it was mostly the proverbial pitchman simply exclaiming to a receptive
viewer how great a product was-and because that viewer was new to
advertising and television for that matter, the advertising was
effective. Over the years as audiences grew more sophisticated,
worldly and, well, jaded, to continue to be effective, commercials
had to change with the times.
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The proper use of testimonial letters can add credibility for your
company and profitability to your bottom line. Many sales organizations
fail to use this simple yet cost effective method to reach new markets
and clients. The formula to obtain testimonial letters is quite
simple. The best time to ask for a testimonial letter is right after
the sale has been made. This prevents the dreaded “Buyers
Remorse” and reinforces the decision the client has just made
to do business with your company.
Testimonial is a very power tools which you can use in your affiliate
marketing business to improve your income. When you have your own
testimonials, your potential buyer will know that you have personally
bought and used the products before. It is a very good way of preselling
your affiliate products instead of trying to hard sell to your customers.
So this article will touch on the 4 guidelines that you can use
when you are writing your own testimonial.
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