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There are a multitude of real estate website solutions on the market and many, if not most, are of sufficient quality to establish your web presence as a new or aspiring real estate professional. However since recent marketing surveys show that more home buyers are coming in contact with the home they ultimately purchase from the internet vs a real estate professional, it is essential that contemporary real estate agents have an internet presence that is more than just adequate but effectively markets their brand, services, and properties.

In today's tough real estate market, the Internet is playing a huge role in the buying and selling of real estate and is an almost limitless source of real estate information. However, it does not replace the experience and knowledge of an experienced real estate professional. This article provides a road map of how most real estate is bought and sold today and outlines smart strategies for buying or selling real estate using both the resources of the Internet and the expertise of a real estate agent. In this tough market you cannot afford to ignore these powerful insights.

You may like the idea of selling your own house without hiring a real estate agent. This is understandable, as it will save you roughly 6% in real estate commissions...which can easily be more than ten thousand dollars. For example, if you sell a home for $250,000 you would traditionally pay your real estate agent $15,000...the buying agent gets 3% ($7500) and the selling agent (your agent) gets the other 3%. The buyer never pays any commission. That burden falls completely on the home seller.

Marketing strategies for real estate agents were always the same: print tons of fliers, put out more newspaper ads - a typical numbers game. The more phone calls, fliers and newspaper ads you're doing, the more chances you have to pick up new clientele. However, in our 21st century, full of new technologies, these strategies are likely to fade away. These tools are becoming obsolete for reaching a bigger and broader audience of seller and buyers.

The housing boom has attracted a flood of newcomers to the real estate profession. But they soon discover that the real estate profession is saturated and very competitive. It is difficult to break into the market and gain a clientele. Sadly, following the standard real estate formula for new agents usually leads to several years of long hours with low compensation. Most give up and drop out. To be successful, new real estate agents need to work smarter than established colleagues by leveraging Internet marketing tactics to promote themselves, tap a broader market and to increase productivity.